Accidentally Iconic: How Gen X Canadians Mining the Past Are Making the Coolest Content Online
Something weird is happening on the internet. Creators in their 40s and 50s are posting about MuchMusic, old CBC bumpers, and regional Canadian weirdness from the 90s — and Gen Z can't get enough of it. It turns out that 'authentically uncool' is the most powerful aesthetic online right now, and Canadians accidentally invented it.